Your privacy,
handled with the same
care as our craft.

Your privacy matters to aK GROUP AND COMPANY, a partnership firm registered in India, engaged in the supply of premium electric two-wheelers, e-bicycles and related mobility products as sealed CKD (Completely Knocked Down) units to distributors, dealers and white-label partners across India.

This Privacy Policy describes how we handle personal information collected through www.akgroupcompany.com and related digital channels (collectively, the “Services”), as well as offline interactions such as phone calls, WhatsApp conversations, dealer visits and event registrations.

By accessing or using our Services, sharing your information through any of our forms, or engaging with us in any other capacity, you confirm that you have read, understood and agree to the practices described in this Privacy Policy.

If you do not agree with any part of this policy, please do not use the Services or submit your information to us.

Unless the context requires otherwise, the following capitalised terms have the meanings set out below:

Device

Any computer, mobile phone, tablet or other device used to access the Services.

Device Identifier

An IP address or other unique identifier automatically assigned to your Device.

Personal Information

Information that can reasonably be used to identify you personally, including your name, email address, phone number and postal address.

Sensitive Personal Data

Categories defined under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and applicable Indian data protection law.

Service Provider

Any third party engaged by us to perform functions on our behalf — such as hosting, analytics, communications, lead processing or payment facilitation.

Usage Information

Technical information automatically collected when you interact with the Services — including browser type, referring URL, pages visited and timestamps.

a. Information you provide to us

We collect Personal Information that you voluntarily submit when you interact with us — for example, when you complete an enquiry form, register for a dealership, request a product brochure, subscribe to updates, apply for a job, or write to us by email or WhatsApp. The information collected may include:

• Full name
• Email address
• Mobile phone number
• City, district, state and PIN code
• Business details (firm name, GSTIN, existing showroom footprint) if you are applying as a dealer or distributor
• Any other information you choose to share with us in a free-text message or attachment

We only request information that is for a lawful purpose connected to our Services and reasonably necessary for that purpose.

b. Information we collect automatically

When you access or use the Services, we and our Service Providers may automatically collect Usage Information, including:

• The browser and operating system you are using
• The URL that referred you to our Services
• The pages you visit and the time spent on each page
• Approximate geographic location derived from your IP address
• Device Identifiers and basic device characteristics

c. Information from third parties

From time to time, we may receive information about you from trusted third parties — for example, dealer partners who refer a prospective customer, advertising platforms reporting on campaign performance, or publicly available business directories. We use such information only to the extent permitted by law and in line with this Privacy Policy.

d. Communications

If you contact us by phone, WhatsApp or email, we may retain a record of that correspondence — and, in the case of phone calls, may record conversations for quality and training purposes after notifying you.

The information we collect is used for the following purposes:

• To respond to your enquiries, share product information, pricing, brochures, or arrange a test ride at your nearest dealership.
• To evaluate dealership and distribution applications, and to onboard partners who meet our requirements.
• To send service-related communications — for example, confirmations, scheduling messages, recall or safety notifications, and operational updates.
• To send marketing communications about new products, offers, events and brand news — only where you have opted in or where permitted under applicable law. You can opt out at any time.
• To understand how visitors engage with our Services so we can improve content, navigation, design and overall experience.
• To conduct internal research, analytics, and product development.
• To prevent, detect and investigate fraud, security incidents, abuse of the Services and violations of our terms.
• To comply with applicable laws, court orders and lawful requests from government or regulatory authorities.

We do not sell, rent or trade your Personal Information. We share information only in the limited circumstances described below:

a. Authorised dealers and distributors

When you submit an enquiry, request a quote, or ask to be connected to a nearby dealer, we share the necessary Personal Information (such as your name, contact number, city and product of interest) with our authorised dealer or distributor partner so they can serve you directly.

b. Service Providers

We rely on carefully selected Service Providers to operate our Services — for hosting, cloud storage, CRM and lead management, email and messaging delivery, web analytics, payment processing (where applicable), and customer support tooling. These Service Providers may access your Personal Information only to perform their contracted functions and are bound by confidentiality and data protection obligations.

c. Group and affiliated entities

We may share information within the aK Group of entities and affiliated brands (including our consumer-facing brand sites) for internal business and operational purposes, consistent with this Privacy Policy.

d. Legal and regulatory disclosures

We may access, preserve and disclose your information where we believe in good faith that doing so is necessary to: (i) comply with applicable law, regulation, legal process, or governmental request; (ii) enforce our terms and conditions or other applicable agreements; (iii) detect, prevent or otherwise address fraud, security or technical issues; or (iv) protect the rights, property or safety of aK Group, our employees, customers, or the public.

e. Business transfer

In the event of a merger, acquisition, restructuring, investment, sale of substantially all assets, or similar transaction, your information may be transferred to the successor entity, subject to a privacy commitment at least as protective as this policy.

Our website uses cookies and similar tracking technologies to operate essential functionality, remember your preferences, measure performance, and understand how visitors use the Services.

• Essential cookies are required for the site to function — for example, to remember form input while you navigate.
• Analytics cookies help us understand aggregate traffic patterns and improve content and design.
• Marketing cookies may be used by partners (such as Google or Meta) to measure campaign effectiveness and show you relevant advertising on other platforms.

Most browsers let you control cookies through their settings — including blocking, deleting, or being notified when cookies are set. Disabling cookies may affect the behaviour of certain features. We do not control cookies set by third parties; their use is governed by the respective third party’s privacy policy.

Our Services may contain links to third-party websites, embedded maps, social media widgets, or content provided by partners. We do not control these third parties and are not responsible for their privacy practices. We encourage you to read their privacy policies before sharing any information with them.

We retain your Personal Information only for as long as is necessary to fulfil the purposes for which it was collected, including:

• To respond to your enquiry and provide any product or service requested.
• To maintain commercial records of dealer relationships and transactions.
• To comply with our legal, accounting and regulatory obligations.
• To resolve disputes, enforce our agreements, and protect against fraud or misuse.

Once these purposes are no longer applicable, we will securely delete or anonymise your information. Aggregated or anonymised data — which does not identify you — may be retained for analytical and business intelligence purposes.

Subject to applicable law, you have the right to:

• Access the Personal Information we hold about you.
• Request correction of inaccurate or outdated information.
• Request deletion of your information, where we are not required by law or legitimate business purpose to retain it.
• Withdraw consent for marketing communications at any time.
• Lodge a complaint with the appropriate regulatory authority.

To exercise any of these rights, please write to us at info@akgroupcompany.com. We may need to verify your identity before acting on your request and will respond within a reasonable timeframe.

We follow reasonable security practices and procedures consistent with the nature of the information we hold, including encrypted transport (HTTPS/TLS) for data in transit, access controls, and secure cloud infrastructure for data at rest.

While we take meaningful steps to protect your information, no method of transmission over the internet or method of electronic storage is fully secure. You transmit information to us at your own risk and are responsible for keeping your account credentials, OTPs and other access details confidential.

Our Services are intended for individuals aged 18 years and above. We do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us and we will take prompt steps to delete it.

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the name and contact details of the Grievance Officer are as follows:

The Grievance Officer will acknowledge your complaint within 48 hours and endeavour to resolve it within one month from the date of receipt.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. Any changes will be effective immediately upon being posted on this page, and the “Last updated” date at the top will be revised accordingly.

Where the changes are material, we will take additional steps to notify you — for example, by sending a notice to your registered email address or displaying a prominent notice on the Services. We encourage you to review this page periodically.

If you have any questions, concerns or feedback about this Privacy Policy or our handling of your Personal Information, please write to us: